Last week was a real wake up call. The whole Golan Team attended the Keller Williams Family Reunion in Orlando, Florida. For most when you think of a “Family Reunion” you think of fun in the sun, maybe a cruise, but most likely a big party and a lot of good memories.
For Keller Williams Agents, Family Reunion definitely does include the spirit of fun but it is more about work, goals, ethics and taking your business to a new level of achievement. For the Golan Team, that was exactly what we went to Family Reunion to achieve.
Almost 7000 Keller Williams Agents thought the same thing. Gary Keller, who founded the company in 1983 talked about all the opportunities we have as Agents in this “Shifted” market. There were approximately 100 seminars to attend over the three day period and there many lessons to learn whether you were a Realtor, a Buyer, a Seller or an Investor. Below I thought I would share a few thoughts that I think we can all learn lessons from:
These were my top 5 lessons that have changed my outlook not only on the Real Estate market but also in my personal life…
1)
FOCUS ON WHAT YOU GET FROM AN EXPENSE: This is universal.. if you are subscribing to a service are you getting the most for it? Cut your expenses to a minimum…ask yourself do you really need this? Is it producing more than it is costing you? Are you bringing in more than you are spending? This principle can be applied not only to Real Estate but to every expense in our everyday lives.
2) If you want to sell your house then, “
BE IN THE MARKET NOT ON THE MARKET”. Listing a property today is not the hard part – selling it is. The truth is that if a property is priced right (defined as being in the bottom 10%-20% of the lowest property price point for your property) it will sell…These are the properties that are attracting Buyers and know THERE ARE BUYERS OUT THERE. So remember in order to achieve your goal of selling a property = PRICE IT RIGHT.
3)
Know that the price given to you at a Listing Presentation has an expiration date just like the milk in your refrigerator!!! Again thinking about the principle above, you must always be aggressive in your pricing and watch what is selling around you and why it is selling and yours is not. Be diligent in reducing your price of your property to attract the most Buyers. This is called, “the worry price” the price at which Buyers will worry that if they don’t jump on it, they will miss the opportunity.
4)
Be consistent, Be Persistent and think like a Warrior. We all need to understand that we are fighting for our survival (just look at the economy) so think like a Warrior and keep that mentality to achieve your goals in this marketplace.
5) “
Qualify your expectations” Be realistic about your goals. If you are listing a property then be realistic about the selling price. This market is based on the principle of timing and opportunity. Opportunity is a result of attracting the Buyer who will pay the best price in this market for your property and it is up to you to capitalize on this.
If you would like to discuss any of this further, please feel free to comment or contact me via email :
debra@golanteam.com or phone 786-333-6200. If you also want to know how to sell your property and attract multiple offers, again please contact us to discuss strategies.
